As a plumber, you’ve got two ways to generate leads:
- Purchase from other companies
- Manage everything yourself
The first option, while feasible, is akin to going on a blind date; you don’t know what’s on the other side. Not to forget, it’ll cost you at least a few thousand $$$.
That leaves the second option: rolling up your sleeves and handling lead generation for plumbers yourself.
‘That sounds awesome. One question, though. How the heck do I do that?’
Well, you can Google it, but let’s be honest, you don’t have that kind of time.
Your plumbing business isn’t going to run itself.
So, to help make things easier, we’ve combed through the deepest parts of the internet to present you with the best ways to secure more leads.
Let’s see what they are:
- Design A Solid Website
Your website will most likely be the first point of contact between your plumbing business and customers. Wouldn’t it be fantastic if you could hit the ball out of the park right then and there?
A beautifully-designed website – combined with user-friendly features and attention-grabbing text – can help you do that.
And with platforms like GoDaddy or Wix at your disposal, creating a website will be quite easy.
- Level Up Your SEO Strategy Game
If this were 1990, your website alone would’ve been enough to grow your business. But it’s not.
We’re halfway through 2022, and that means every plumbing business in your locality is vying for clients’ attention. If you want to knock ‘em out, you need to call for help.
Enter: search engine optimization (SEO).
It’s a low-cost option with the potential to produce not-so-low results.
So, develop and implement rock-solid SEO strategies and let them do their magic.
- Use Google My Business
Continuing more on the previous point, “Google My Business” is the key to conquering local SEO. It can get your business in front of customers right when they need it.
This is especially helpful in the case of a plumbing business, since they usually operate within a specific geographical location.
Do remember to include authentic information in your Google Business Profile, like:
- Website URL
- Business hours
- Photos
- Physical address
- Customer reviews
- Leverage Social Media Marketing
Research suggests that an average American spends more than an hour browsing different social media platforms every day. This is, like, equivalent to winning a lottery.
There’s so much you can do using Facebook, Instagram, LinkedIn, and more.
The possibilities are endless, from engaging with your customers to running paid marketing campaigns.
- Nurture Leads with Email Marketing
We all wish for leads to turn into customers right away, but it rarely happens. Still, you’ll find plenty of people with a burst pipe or leaky faucet. And to reach them, you’ll have to rely on email marketing.
The more personalized the emails, the higher chances of them being opened. It’ll be like having a heart-to-heart conversation with your customers, and believe you us, they like nothing more than feeling valued.
This way, the next time someone needs a plumber, you might just be the first person they contact.
- Ask Customers for Reviews
Customer referrals or word-of-mouth marketing is arguably the easiest way to generate leads. It also happens to be very effective – 92%, to be precise.
But you’ll have to work hard. After all, no one wants to leave a five-star review for a service that didn’t even deserve one star.
At the cost of sounding clichéd, be friendly and casual with your clients while asking them to rate your services. If you can smile, even better.
Just do not pressurize them. Otherwise, the strategy will backfire.
- Offer Something Valuable
There are probably innumerable plumbers in your area. Why should a client choose you? This is not a trick question but an opportunity to differentiate your business from others.
If both you and your competitor are offering free quotes, you should take things up a notch and provide something valuable. It can be anything:
- eBooks
- Blogs
- Webinars
- Newsletters
- Helpful tips
- Incorporate Videos to Spread Awareness
Using videos is one of the most effective ways of capturing attention. It doesn’t only inform viewers but also keeps them thoroughly engaged.
For instance, you can make a video about a common plumbing issue and show customers how to fix it. Doing so will create a positive brand image in their minds.
Important: Once you’ve made the video, post it on your website and social media platforms for maximum impact.
- Work On Your Customer Support
Strong customer support is essential for every business, but it becomes a matter of life or death for service-based companies.
For example, let’s assume your client is dealing with a burst pipe slowly filling their basement. At that troubling moment, they reach out to you, since you promised outstanding after-service assistance.
If you pick up that phone call and solve that issue, good.
Otherwise, they’ll have a hard time trusting you again.
- Partner With a Lead Generation Company
To quote Chanel Oberlin from Scream Queens, “I guess it’s like my daddy says: if you want done something right, pay someone a lot of money to do it for you.”
Jokes aside, when everything else fails, you can hire a lead generation company to do all the heavy lifting.
You’d have to bear some expenses, but after seeing the ROI, it’ll feel like a wise investment.
Turn Your Plumbing Business into A Cash-Generating Machine
Leads have the potential to work wonders for your plumbing business. But it doesn’t happen overnight. You should be willing to put in the effort.
Or… you can get in touch with YourLeadPartners – a home services lead generation company. With the help of their automation tool, leads would start pouring in like hot cakes. 🎂
